The name ‘instantanea’ comes from the idea of a polaroid, of an instant photo/message that can make a difference in our society.
Instantanea is a self-initiated design project, a social illustrated campaign that takes a subtle and original approach to playfulness and minimalism, with the aim of facilitating the spread of practical messages for the unprecedented emergency we are living in.
My project uses shapes and colors to build a common design language that conveys some of the underlying messages that we constantly hear from medical experts, psychologists, politicians in the fight against the spread of Covid-19.
The graphics proposed take inspiration from a series of phenomena and sub-phenomena covering the topics of also gender equality, loneliness and civic engagement. Ultimately, the design tries to give us clear directions on how people should behave towards themselves and to others.
