The Lust
Milano Design Week 2021
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Winner project of the MDW Call 2
by Park Associati
Desire is an extremely complex and ambivalent concept. It is an omnipresent feeling that affects our choices and decisions and shapes our personalities. The boundary between desire and need has never been more ephemeral.' Chiara Zhu
THE LUST is a cultural communication project originally created as a magazine to include philosophical investigations, interviews and visual content.
In an almost Disney-like style made of objects, pastel colours and painted matryoshka dolls, which symbolise the individual and are the leitmotif of the exhibition, Chiara Zhu suggests the elusiveness and intrinsic contradiction of the combination of desire and need. Behind a seemingly aesthetic research of the images on display hides a deeper and (self) critical vision of contemporaneity.
'LUST', a Freudian term that denotes sexual desire, plays ironically with our daily cravings. Each image on display is accompanied by a short text that draws its inspiration from key figures of modern philosophy and sociology.
The desire-need loop is thus reflected in the relationship between image and word: the former cannot be fully explained without the latter, and the text draws strength from the direct language of the image. The viewer is invited to approach the work with freedom and, therefore, responsibility.
THE LUST is a cultural communication project originally created as a magazine to include philosophical investigations, interviews and visual content.
In an almost Disney-like style made of objects, pastel colours and painted matryoshka dolls, which symbolise the individual and are the leitmotif of the exhibition, Chiara Zhu suggests the elusiveness and intrinsic contradiction of the combination of desire and need. Behind a seemingly aesthetic research of the images on display hides a deeper and (self) critical vision of contemporaneity.
'LUST', a Freudian term that denotes sexual desire, plays ironically with our daily cravings. Each image on display is accompanied by a short text that draws its inspiration from key figures of modern philosophy and sociology.
The desire-need loop is thus reflected in the relationship between image and word: the former cannot be fully explained without the latter, and the text draws strength from the direct language of the image. The viewer is invited to approach the work with freedom and, therefore, responsibility.
